Category Archives: Campaigns

Food Myths

Written by yong ping. Work Campaigns. Ping my Pong!.

Show Me The Light campaign for a better food labelling system: Food labelling sending you the wrong signals? Nowadays there’s so much information bombarding shoppers, it can be difficult to digest. Visit showmethelight.co.uk and show your support for a more palatable shopping experience.

D&AD In Book

Written by yong ping. Work Campaigns, Moving Image. 7 Comments.

This is my D&AD 2010 Student Awards entry which won a place in the D&AD Annual. Title of the brief – Disappearing Cities This was a moving image brief set by onedotzero for D&AD. The objective was to explore the concept of ‘The Disappearing City’ through storytelling, with a work of moving image at it’s core.

Time to Grow UP

Written by yong ping. Work Campaigns. Ping my Pong!.

Time to Grow UP: Being driven up the wall by land scarcity? Vertical Gardens are a growing trend in urban landscaping around the World. These living, breathing walls purify your air, and keep you naturally warm during the British winter. It’s time to start branching out into sustainable living, and be on the greener side.

Diabetes UK

Written by yong ping. Work Campaigns, Interactive. Ping my Pong!.

Diabetes UK approached my University to devise a campaign for them. Type 2 diabetes is growing in incidence across the UK, and if current trends continue, rates are set to increase even more dramatically. Diabetes UK wishes to communicate this national problem to the masses, with a particular focus on those aged 18-30.

Random Act Of Kindness

Written by yong ping. Work Campaigns, Interactive, Moving Image. 3 Comments.

Random Acts of Kindness campaign, initiated by London College of Communication. To solve the poor ventilation problem in London’s underground tube during the warm Summer months, I decided to leave home-made foam board fans on the seats for commuters to cool themselves down.