Environmental Challenge Organisation (Singapore), or ECO Singapore, is a not-for-profit social enterprise. By providing youths a holistic approach towards environmental issues, ECO Singapore’s mission is to encourage youths to take initiative and choose to live environmentally sustainable lifestyles.
In Copenhagen, I was in charge of all media content which were published on our COP15 blog, Twitter, YouTube and Smugmug. The blog was our primary outreach tool and served as a network base with other Asian Youth Climate organizations. We also had the opportunity to have an interview with Singapore’s Prime Minister, PM Lee Hsieng Loong, in the midst of his busy schedule in Copenhagen. (Video below which I produced) Harnessing the power of online media and through our combined team effort, we were able to achieve a total of more than 11,000 unique hits across all of ECO Singapore’s online media arms in less than 3 weeks.
At the moment, I am volunteering with ECO Singapore as the Head of Creatives and am in charge of the new visual direction of the NGO. Still a work-in-progress for a full redesign, here are some samples of the new identity and a new mascot for the COOL IT campaign.
ECO Singapore
Environmental Challenge Organisation (Singapore), or ECO Singapore, is a not-for-profit social enterprise. By providing youths a holistic approach towards environmental issues, ECO Singapore’s mission is to encourage youths to take initiative and choose to live environmentally sustainable lifestyles.
In Copenhagen, I was in charge of all media content which were published on our COP15 blog, Twitter, YouTube and Smugmug. The blog was our primary outreach tool and served as a network base with other Asian Youth Climate organizations. We also had the opportunity to have an interview with Singapore’s Prime Minister, PM Lee Hsieng Loong, in the midst of his busy schedule in Copenhagen. (Video below which I produced) Harnessing the power of online media and through our combined team effort, we were able to achieve a total of more than 11,000 unique hits across all of ECO Singapore’s online media arms in less than 3 weeks.
At the moment, I am volunteering with ECO Singapore as the Head of Creatives and am in charge of the new visual direction of the NGO. Still a work-in-progress for a full redesign, here are some samples of the new identity and a new mascot for the COOL IT campaign.