This is my D&AD 2010 Student Awards entry which won a place in the D&AD Annual.

Title of the brief – Disappearing Cities
This was a moving image brief set by onedotzero for D&AD. The objective was to explore the concept of ‘The Disappearing City’ through storytelling, with a work of moving image at it’s core. The final piece must also be able to extend into at least one other medium.

Extract from the brief:
Mankind’s fascination with city living continues at a startling pace, accelerating towards nations of supercities. From personal stories to community collectives, it’s time to investigate how cities are changing and in turn how we are changing our cities, our hopes and fears of urban dwelling both now and in the future.

My Approach:

The short film shares the personal reflection of a young girl who prefers the online/ digital world to the physical natural world. At 16 Million strong, kids between the ages of 2 to 11 years old are the fastest growing online population to date. We are witnessing a disappearing generation who are slowly but surely transferring their existence online. The film is extended into another medium in the form of children’s shoes left empty and isolated around London in places where children used to populate (playgrounds, parks). Thus, transforming the short film into an educational piece which addresses the issue of children spending too much time in an online virtual reality.

View my entry on the D&AD site here

Extension of the film into an ambient ad below:

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Stills from the Film

Filmed, Produced and Written by Yong Ping Loo
Music: Igloo, Karen O the Kids; OST Where the Wild Things Are
Voiceover and talent: Brianna Donaldson
Special thanks: Rachel Berry, Rene Bamban and Greenford Baptist Church