Being driven up the wall by land scarcity?
Vertical Gardens are a growing trend in urban landscaping around the World.
These living, breathing walls purify your air, and keep you naturally warm during the British winter. It’s time to start branching out into sustainable living, and be on the greener side.
Uproot your belief that gardens need to be grounded and defy gravity
at timetogrowup.co.uk and see your city blossom..
Campaign Title
Time to Grow UP
Essence of Idea
Being driven up the wall by land scarcity, Vertical Gardens are a growing trend in urban landscaping around the World. These living, breathing walls purify your air, and keep you naturally warm in the British winter.
Originally from France, this practice has since travelled the globe from Bangkok to Japan, from Australia to America. And only recently, this has shown potential in London with the first Vertical Gardens being built at the Athenaeum Hotel in Spring 2009.
Campaign touch points
Join a Vertical Garden project with a local council
Adopt-a-Garden
Build your own Vertical Garden
Campaign overview
Phase 1: Pre-Launch
Setting up working ties and collaborating with local councils.
Phase 2: Teaser Ads (soft launch to garner attention)
Launch of website and teaser ads to direct people to website.
Phase 3: Full Launch
Main campaign to launch with more information to audience.
Phase 4: Call to Action
Vertical Gardening workshops in the community.
Time to Grow UP
Time to Grow UP:
Being driven up the wall by land scarcity?
Vertical Gardens are a growing trend in urban landscaping around the World.
These living, breathing walls purify your air, and keep you naturally warm during the British winter. It’s time to start branching out into sustainable living, and be on the greener side.
Uproot your belief that gardens need to be grounded and defy gravity
at timetogrowup.co.uk and see your city blossom..
Campaign Title
Time to Grow UP
Essence of Idea
Being driven up the wall by land scarcity, Vertical Gardens are a growing trend in urban landscaping around the World. These living, breathing walls purify your air, and keep you naturally warm in the British winter.
Originally from France, this practice has since travelled the globe from Bangkok to Japan, from Australia to America. And only recently, this has shown potential in London with the first Vertical Gardens being built at the Athenaeum Hotel in Spring 2009.
Campaign touch points
Join a Vertical Garden project with a local council
Adopt-a-Garden
Build your own Vertical Garden
Campaign overview
Phase 1: Pre-Launch
Setting up working ties and collaborating with local councils.
Phase 2: Teaser Ads (soft launch to garner attention)
Launch of website and teaser ads to direct people to website.
Phase 3: Full Launch
Main campaign to launch with more information to audience.
Phase 4: Call to Action
Vertical Gardening workshops in the community.