Show Me The Light campaign for a better food labelling system:
Food labelling sending you the wrong signals?
Nowadays there’s so much information bombarding shoppers, it can be difficult to digest.
Visit showmethelight.co.uk and show your support for a more palatable shopping experience.
Essence of Idea
The issue I chose to focus on, was how food labels are often confusing and inconsistent as some supermarkets in the UK adopt a different nutrition labelling system.
With that, I decided to communicate the benefits of simple traffic light colours used in the FSA Traffic Light Scheme and how by changing them, you can be misled to make wrong decisions.
Aim
1. To inform of a better food labelling system to help consumers make quicker and informed decisions on their purchases.
2. To direct consumers online to petition for the British government to pass stricter laws on food labelling. Showmethelight.co.uk will be an online platform for people to find out more about food labelling and contain a petition form which can be filled and submitted immediately.
Food Myths
Show Me The Light campaign for a better food labelling system:
Food labelling sending you the wrong signals?
Nowadays there’s so much information bombarding shoppers, it can be difficult to digest.
Visit showmethelight.co.uk and show your support for a more palatable shopping experience.
Essence of Idea
The issue I chose to focus on, was how food labels are often confusing and inconsistent as some supermarkets in the UK adopt a different nutrition labelling system.
With that, I decided to communicate the benefits of simple traffic light colours used in the FSA Traffic Light Scheme and how by changing them, you can be misled to make wrong decisions.
Aim
1. To inform of a better food labelling system to help consumers make quicker and informed decisions on their purchases.
2. To direct consumers online to petition for the British government to pass stricter laws on food labelling. Showmethelight.co.uk will be an online platform for people to find out more about food labelling and contain a petition form which can be filled and submitted immediately.