Category Archives: Digital

GOYA! Mobile App

Written by yong ping. Work Digital. Ping my Pong!.
GOYA! is an app start up I had the pleasure of working on as a Creative Consultant and mobile designer. GOYA! is an acronym for Get Off Your Ass! It is a social networking app that connects people through experiences and goals. People will use GOYA! to boast, inspire and mentor others in [...]

D&AD White Pencil 2012

Written by yong ping. Work Campaigns, Digital, Graphics. Ping my Pong!.
As an answer to the D&AD White Pencil competition to promote Peace One Day. A creative was written to establish the title of ‘Peace Baby‘, given to new born babies and adults who were born on 21st September. In the hope to establish Peace Baby as a title commonly given to ‘Leap [...]

The Walking Dead ‘Kill Count’ App

Written by yong ping. Work Digital, Graphics. Ping my Pong!.
To launch the continuation of the second season of The Walking Dead, Red Bee Media created a ‘companion app’: an application that syncs with the show to increase viewer engagement and as a platform to contain all online conversations related to the programme while it was [...]

The Walking Dead ‘Left Behind’ Facebook App

Written by yong ping. Work Campaigns, Digital, Interactive, Moving Image. Ping my Pong!.
Get a taste of what is like to be Left Behind in a Zombie Apocalypse. A personalised horror experience brought to life through Facebook to give fans a taste of what it is like to be Left Behind in a zombie apocalypse. Through the use of Facebook, you will see pictures of your [...]

Red Bull App Concept

Written by yong ping. Work Digital, Graphics. Ping my Pong!.
These interface designs were conceptualised and created for a pitch to Red Bull for the possible launch of a new TV channel. The purpose of the app was to enhance viewer experience while watching Red Bull TV, with access to exclusive content, statistics, information, real time data and online activity. This additional features would set Red [...]

Hann-Made

Written by yong ping. Work Digital. Ping my Pong!.
Creation of web identity for Hann-Made, where I designed and set up their first website. An interior/architecture/building company previously featured in ELLE magazine and is looking to expand their business with an online presence. Each portfolio page was designed in a manner which compliments the interior and style of the featured property.

Creative Review

Written by yong ping. Work Digital. Ping my Pong!.
Creative Review (CR) was launched in London in 1980. They now have subscribers in over 80 countries and readers online in over 120. I interned with CR for 6 weeks, where I produced a number of flash banners, advertisements, advertising/media packs and edited content for CRTV.

SALE: EVERYTHING MUST GO

Written by yong ping. Work Digital. Ping my Pong!.
Sale: Everything Must Go is an exhibition put together by Year 2 Design For Advertising class from London College of Communication. I was part of the exhibition’s Curation Team who decided on the overarching theme and idea behind the exhibition. In addition, I co-wrote the exhibition’s Manifesto

Pinnacle People

Written by yong ping. Work Digital. 1 Comment.
This was a freelance project where I was commissioned to create and design a brand new web identity for Pinnacle People. The brief was for the site to look simple, professional, corporate yet friendly and appeal to two key markets of future employers (Government/Public sectors) and possible employees (lower income/lower internet literacy).

Genesis

Written by yong ping. Work Digital, Graphics, Identity, Print. Ping my Pong!.
Genesis Clothing is a Christian apparel label aimed at contemporary Christian Youths who wish to proclaim their love and belief in Jesus Christ with what they wear. Genesis Clothing is a sub-category under the Genesis brand.