Diabetes UK approached my University to devise a campaign for them.
Type 2 diabetes is growing in incidence across the UK, and if current trends continue, rates are set to increase even more dramatically. Diabetes UK wishes to communicate this national problem to the masses, with a particular focus on those aged 18-30. They aim to increase awareness of the risk factors, to spur those at risk to get tested and/or take action to reduce their risk.
Do not be kept in the dark about Diabetes.
½ Million people in the UK have diabetes but are unaware that they have it.
Diabetes is the leading cause of blindness.
100 people every week are amputated because of diabetes.
A mass media campaign (Web, Cinema + Outdoor) paired with public releases to direct traffic to a microsite where people can take a quick online survey on diabetes.
To observe brand colours and identity of Diabetes UK.
London Underground Ambient