GOYA! is an acronym for Get Off Your Ass! It is a social networking app that connects people through experiences and goals. People will use GOYA! to boast, inspire and mentor others in achieving their aspirations.

Through the use of rankings, promotions and progress tracking, users are encouraged to achieve their goals. Ranks are awarded to users at various stages of their journey with GOYA! – Rookies, Apprentices, Veterans and Mentors.

Your profile will read like a diary of achievements, videos, photos and experiences that you and your friends can relish in.

For this project, I designed the UI, IA and worked conceptually on the overall function of the app.

Profile page showcasing your image, rank, follow and followers count, quote, recently completed goals, completed goals and more.

The bottom toolbar are shortcuts to Feed, Profile, Create Goal, Goal Progress and Notifications

This is a mock up of the Completed Goal page which acts as a diary of all your goal activity, progress, stats, comments and media content.

Campaign kicks off in London with a televised broadcast of the first Peace Babies born on the 21st September 2012. The trail will have a CTA to the website where other parents may register their Peace Baby and likewise members of the public who share the same birthday.

As a digital execution of the campaign, the site is a social visualisation platform for members of the public to register themselves as a Peace Baby through an intuitive and fun process. If you weren’t born on the 21st September, you could register as a Peace Nanny and invite friends who you know are Peace Babies.

For the campaign I designed and art directed the build of the site.

This entry made the D&AD White Pencil shortlist.

Red Bee Media created a UK first by using audio-watermarking in the app: technology that meant Zombie kills can be tracked to the second with the main screen experience, whether it’s live, paused or in catch-up. Every kill will be updated live on the app, also featuring the character who made the kill and the weapon of choice.

The app also features a gory archive of all the zombie kills ever seen across all the episodes in the second season of The Walking Dead. Categorised according to characters, episodes and weapons.

I was the Digital Creative on the project and was solely responsible for the graphics and UI. More

A personalised horror experience brought to life through Facebook to give fans a taste of what it is like to be Left Behind in a zombie apocalypse. Through the use of Facebook, you will see pictures of your own name written in blood, pictures of your loved ones and your own criminal record. Experience it here.

For this campaign, I wrote the creative, planned the storyboard, art directed and designed the UI.

- Awards -

Promax UK Awards 2011 – Gold
IAB Creative Showcase – First Place
FWA Public Shortlist Oct 2011

The purpose of the app was to enhance viewer experience while watching Red Bull TV, with access to exclusive content, statistics, information, real time data and online activity. This additional features would set Red Bull apart from other channels as viewers are able to be involved in the on-air content.

For this app, we focused on the National High School Football Championships to demonstrate the various ways we could enhance the original programming via this dual screen application.

The brief had a quick turn around and limited assets, with only 3 stills exported from the uncompressed footage as seen below provided.

All of us are students from University of Arts London, representing London College of Communication and Central Saint Martins.

Hailing from Singapore, Malaysia, and Hong Kong, our diverse backgrounds and influences have been imbued in our creations. The Designer Suit has served as a platform for design students from the 2 colleges to interact and work together, and the result and experience so far has been extremely positive and encouraging.

This is my D&AD 2010 Student Awards entry which won a place in the D&AD Annual.

Title of the brief – Disappearing Cities
This was a moving image brief set by onedotzero for D&AD. The objective was to explore the concept of ‘The Disappearing City’ through storytelling, with a work of moving image at it’s core. The final piece must also be able to extend into at least one other medium.

Extract from the brief:
Mankind’s fascination with city living continues at a startling pace, accelerating towards nations of supercities. From personal stories to community collectives, it’s time to investigate how cities are changing and in turn how we are changing our cities, our hopes and fears of urban dwelling both now and in the future.

My Approach:

The short film shares the personal reflection of a young girl who prefers the online/ digital world to the physical natural world. At 16 Million strong, kids between the ages of 2 to 11 years old are the fastest growing online population to date. We are witnessing a disappearing generation who are slowly but surely transferring their existence online. The film is extended into another medium in the form of children’s shoes left empty and isolated around London in places where children used to populate (playgrounds, parks). Thus, transforming the short film into an educational piece which addresses the issue of children spending too much time in an online virtual reality.

View my entry on the D&AD site here

Extension of the film into an ambient ad below:

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Stills from the Film

Filmed, Produced and Written by Yong Ping Loo
Music: Igloo, Karen O the Kids; OST Where the Wild Things Are
Voiceover and talent: Brianna Donaldson
Special thanks: Rachel Berry, Rene Bamban and Greenford Baptist Church

We are a lifestyle retail brand with an environmental focus. We are a store who look into selling all which are RE:cycled, RE:used and RE:stored.

We focus on lifestyle products made from sustainable materials via ethical production methods.

Underlying Concept

The leaves and trees are a representation of the idea to restore the old back to the new, regenerating the nonfunctional to be functional and reconnecting the human back to nature, with an appreciation for her fragility.

Considerations

Due to a brand value to be low-impact, all primary brand colours will be black and white, with a flexible option to include the inherited traits of the chosen medium. (wood, leaves, recycled cardboard)

The brand would be launched primarily online, http://myecorestore.com.

Food labelling sending you the wrong signals?

Nowadays there’s so much information bombarding shoppers, it can be difficult to digest.

Visit showmethelight.co.uk and show your support for a more palatable shopping experience.

Essence of Idea

The issue I chose to focus on, was how food labels are often confusing and inconsistent as some supermarkets in the UK adopt a different nutrition labelling system.

With that, I decided to communicate the benefits of simple traffic light colours used in the FSA Traffic Light Scheme and how by changing them, you can be misled to make wrong decisions.

Aim

1. To inform of a better food labelling system to help consumers make quicker and informed decisions on their purchases.

2. To direct consumers online to petition for the British government to pass stricter laws on food labelling. Showmethelight.co.uk will be an online platform for people to find out more about food labelling and contain a petition form which can be filled and submitted immediately.