This was a freelance project where I was commissioned to create and design a brand new web identity for Pinnacle People. The brief was for the site to look simple, professional, corporate yet friendly and appeal to two key markets of future employers (Government/Public sectors) and possible employees (lower income/lower internet literacy).
The key flow of information I decided to follow was along their theme of ‘Work, Education, Life’ which
had also been previously allocated 3 distinctive colours. The original approved mock-up has since been edited, with some design elements removed due to technical limitations and decisions made by the client.
Pinnacle People is an organisation in the UK and member of the Pinnacle Regeneration Group. They are established to provide clever and different solutions to help people (adults, children, young people and families) on the route to self sufficiency and independence. Pinnacle People is an organisation looking to join up services and provide holistic solutions for disadvantaged people. The organisation is committed to providing excellent career development opportunities for those who share our vision of “equipping people to achieve their potential”.