Random Acts of Kindness campaign, initiated by London College of Communication.
To solve the poor ventilation problem in London’s underground tube during the warm Summer months, I decided to leave home-made foam board fans on the seats for commuters to cool themselves down. Some simple instructions were designed on one side of the fan, with a velcro on the other to adhere the fan onto the seat’s fabric.
The footage of the project reached over 290,000 views on YouTube and was a feature on YouTube’s homepage for a week. More than a thousand comments were made and some were even from the public who were in the video.
Original rough cut version