Sale: Everything Must Go is an exhibition put together by Year 2 Design For Advertising class from London College of Communication. I was part of the exhibition’s Curation Team who decided on the overarching theme and idea behind the exhibition. In addition, I co-wrote the exhibition’s Manifesto, created the exhibition website as well as produced an exhibition piece – UNMASK.
What was the last thing you bought?
Did you really need it?
On an average thirty-minute trip to the supermarket, around 30,000 products fight for your attention -
all trying to convince us of their merits. But how often do we consider the full implications of the promises they make.
‘Sale: Everything Must Go’ questions the impact of consumerism, the greed behind it and the waste that it creates. To reflect a domain that is constantly shifting, the contents of this exhibition will change over time. This was a challenge given to the Second Year Design for Advertising Students.
UNMASK was a collaboration with classmate Edward Chiu. It explores the familiarity and messages from advertising ‘noise’ surrounding us. Subconsciously, we remember certain brands and products from advertisements and this had an adverse effect on our choices and consumption patterns. The installation worked towards providing visitors to the gallery an aural and visual subliminal experience of how advertising has worked it’s way into our subconscious.