To launch the continuation of the second season of The Walking Dead, Red Bee Media created a ‘companion app’: an application that syncs with the show to increase viewer engagement and as a platform to contain all online conversations related to the programme while it was aired.
Red Bee Media created a UK first by using audio-watermarking in the app: technology that meant Zombie kills can be tracked to the second with the main screen experience, whether it’s live, paused or in catch-up. Every kill will be updated live on the app, also featuring the character who made the kill and the weapon of choice.
The app also features a gory archive of all the zombie kills ever seen across all the episodes in the second season of The Walking Dead. Categorised according to characters, episodes and weapons.
I was the Digital Creative on the project and was solely responsible for the graphics and UI. More