HELLO
I AM LOO YONG PING
OR YOU CAN SIMPLY
CALL ME PING
LOO YONG PING CREATIVE DIRECTOR
WORK EXPERIENCE >
Creative Director                          Head of Art
Ogilvy Singapore                         Ogilvy Singapore      
(2017 - present)                            (2016 - 2017)

Senior Art Director                       Art Director
Ogilvy Singapore                         DDB Tribal Worldwide
(2014 - 2016)                                 (2013 - 2014)

Freelance Art Director                 Digital Creative
IE Singapore                                 Red Bee Media (UK)
(2012 - 2013)                                 (2010 - 2012)
Intern                                            Singapore Armed Forces
Creative Review (UK)                  Combat Engineer Officer
Provokateur (UK)                         Webmaster NDP 2007
Green Target (UK)

ABOUT ME >
I started my advertising career in London after graduating with a First Class Honours from the University of the Arts London. My time in London, saw me working for broadcast brands like BBC, UKTV and Fox International before returning to my true home in Singapore. Over my 10 years of experience, I have worked on a plethora of brands to now include Changi Airport Group, IHG, McDonald’s, National Museum Singapore, OCBC, SkillsFuture, Singtel and Twitter.
Today, I hold the position as Creative Director at Ogilvy Singapore where I passionately lead a diverse team of creatives across multiple accounts. We strive to do fresh and unexpected creative work across brand, digital, social media, film and print campaigns. As a firm believer that the best work speaks for itself, my team and I have won multiple prestigious international awards.
My passion for travel, photography and Land Rovers can be seen on my Instagram account (@cowinhumansclothing), where I have collaborated with brands like G-Shock, Land Rover, Lululemon and Uniqlo to name a few. I believe in giving back to the community by volunteering and was also a keynote speaker at TEDxYouth. I aspire to be an inspiration for my 18 month-old daughter. 

EDUCATION >
HyperIsland Master Class (Digital)
1st Class BA (Hons) Graphic Media Design @ University of the Arts London
Diploma in Mass Communications @ Ngee Ann Polytechnic
CLIENTS >
Changi Airport Group / BBC / British Telecom (BT) / Fox International / HSBC UK
IE Singapore / IHG / Lipton / McDonald's / MCCY / National Museum of Singapore
OCBC / Skillsfuture / Singtel / Shell / UKTV / Twitter
AWARDS >
2019 2 x Gold - Marketing Excellence Awards
2019 3 x Bronze - Creative Circle Awards
2017 Gold - London International Awards (LIA)
2017 Bronze - London International Awards (LIA)
2017 2 x Finalist - Cannes Lion / Mobile - Promo & Activation
2017 Silver - The One Show - Use of Technology
2017 4 x Merit - The One Show - Media
2017 Silver - Effies Singapore - Telecom Services
2017 D&AD Bronze - Digital Marketing, Integrated Digital Campaigns
2017 1 x Silver - Creative Circle Awards
2017 2 x Bronze - Creative Circle Awards
2016 2nd Most Awarded Art Director Worldwide - The One Show
2016 2 x D&AD Wood Pencil
2016 7 x Gold / The One Show - Print & Outdoor
2016 Silver / The One Show - Print & Outdoor
2016 Mobile Marketing Campaign of the Year / IAS Hall of Fame Singapore
2016 Bronze / IAS Hall of Fame Singapore
2016 Best of Category Mobile - Creative Circle Awards
2016 3 x Gold - Creative Circle Awards
2016 3 x Silver - Creative Circle Awards
2016 3 x Bronze - Creative Circle Awards
2015 9 x Finalist - Cannes Lions 

2015 Gold - Effie AsiaPac Awards

2015 Singapore Advertising Hall of Fame Awards - Mobile Marketing
2015 Singapore Advertising Hall of Fame Awards - Product Innovation
2014 2 x Silver - Creative Circle Awards 
2014 7 x Bronze - Creative Circle Awards
2014 Gold - Best of Global Digital Marketing Awards
2014 L&E Awards - Best Use of Brand Advocacy
2013 The Webby Award - People’s Voice
2012 Shortlist - D&AD White Pencil 
2012 Bronze - Cannes Lion - Mobile
2012 IBC Innovation Award - Content Creation
2012 Silver - Promax UK - Best Use of Digital 
2012 Silver - Promax UK - Best Game or App
2012 Silver - Promax Europe 
2012 IAB Creative Showcase March - Second
2011 IAB Grand Prix 2011
2011 Gold - Promax UK  
2011 IAB Creative Showcase Nov - First 
2011 The FWA - Public Shortlist 
2010 In Book - D&AD 
2010 Futurising - Graduate of the Week
2010 Web Designer Magazine HOT 100 List
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