When travel boomed in 2023, people were ready to spend more on their next big trip. Singapore Airlines wanted to give customers the perfect start to their journey with their newly revamped SilverKris Lounge at Singapore Changi Airport.  
We invited 6 renowned personalities to our Crystal Bar at the flagship SilverKris Lounge at Singapore Changi Airport and created unforgettable experiences where we chatted about craft and travel, before making them a bespoke cocktail. During the campaign period, these cocktails were available for customers to savour before their flight.
Through bespoke and specially curated cocktails, we exhibited the brand's belief in providing world-class service and craftsmanship in every product and service experience it delivered inside or outside the cabin. By incorporating all the preferences of our personalities as ingredients of cocktails, we showcased the hospitality from Singapore Airlines, catering to all the needs of its travellers.

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