Puma is a brand known more for fashion than running. So to launch their latest Puma Run XX Nitros, a running shoe designed specifically for women’s feet, we needed people to experience the brand in a whole new way. Jumping on the trend of delivery services, we created the fastest shoe delivery service called The Puma Delivery Run.
Order and your shoes will get delivered to you by delivery runners in the same shoes they’re delivering.
We launched the service in four markets - Singapore, Philippines, Kuala Lumpur and Indonesia with local running influencers and athletes.
PUMA DELIVERY RUN MAIN FILM FOR SINGAPORE
PUMA DELIVERY RUN MAIN FILM FOR INDONESIA
