Search harder, dig deeper, get lost without actually being truly lost. Let the spontaneity of travel take the front seat with a bold statement – Travel Bravely.
Singaporeans have a bad perception of data roam and the category has largely been transactional. Which is exactly what travel isn’t. So instead of behaving like a telco, we took on the role of a brand that championed new, undiscovered experiences.
We launched with the story of a young boy’s brave journey across an unfamiliar land, with nothing but a backpack and Singtel ReadyRoam. This was supplemented with a travel web series (SSBD) featuring influencer Sonia Chew, digital banners, social posts, full page ads in the local papers and a creative media buy at the money changers'.
For the campaign, we created a brand new identity using key elements like the Travel Bravely stamp, post card graphics accompanied with a CI guide to ensure unified communications over the coming months.
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/88ff260e0b475d47038d13e2ede1d70e6fa557a532b1467bdd99902f651b0419f79d3362951308c8_rw_1200.png?h=0d394cba3779d9b7f0120307b85472ea)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/dae79464f80df201c05858a316bfdbe62dba5b401eea8233be99c741a7770d89e5f8b40d35c19162_rw_1920.png?h=fa06f772a5c230ea0e9ca24d1e4ed5c9)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/6212e6f9009979fc1bcc4731163ef9b65d67fecf6ce036d55aeeeee578ef5c59f02c24cf5753238a_rw_1920.png?h=92e2931485b38f413f2a660a3f44a5a7)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/b9068900bb164c719a5d7567f136d651687cfa0d1d40fc71e47b44fff09a6a68208325e5a8541acc_rw_1920.png?h=194b8814a92134a0af3df0fd11e44aea)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/4a605f42775bf874d706941a18c29f2663f33deec745254eca84ab20111fc09f7e7660c6c067ba46_rw_600.gif?h=10a7353a4af7b4f1ae8e735c343220e9)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/00617461672aecbd5ebf17a56782a125f922f6215c677cc4d880f289afc9250d95505bd39b1f6429_rw_600.gif?h=5225a2d45c34278db58c26650c84a7f0)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/0ef2065dc44e0b039cbeee5e81125093ef94d9581268303abee44828ca84ccbe8ba85376ae665fd1_rw_600.gif?h=b2f51bd7031e166e39ed4aee0a65b982)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/3516da04616ec611f328f640b99d4e7048dfc05470f838bb14b2a959f4bb0f4991e95301b67eacd8_rw_600.png?h=8ae6f023135aae51c02350e1c0b62845)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/6e70f8ab0d03c7c1f6dc6d447c92b88630daf1082445fefc24bba4bee980f8a41c7e3db6fb7a83b0_rw_600.png?h=5912b3c9eb97abaad7ef97e6da2f41d2)
![](https://cdn.myportfolio.com/ad9741a13be7fa2cf449edf1620dcc85/a415e381b53d378bb0a2e736c01154e908bbf308f519386196084d05162ef6bb58dbcf90fba1ed7f_rw_600.png?h=8888d3a36cb5f00c9756c9f8ae1a4ffd)
Chief Creative Officer: Eugene Cheong
Executive Creative Director: Melvyn Lim
Creative Director: Stephen Kyriakou
Head of Art : Loo Yong Ping
Copywriter: Augustus Sung
Director: Roslee Yusoff, The Prosecution Company
Editor: Spencer Wong, The Prosecution Company
DOP: Alan Yap
Post-Production: Alice Studio
Music: Songzu
Creative Director: Stephen Kyriakou
Head of Art : Loo Yong Ping
Copywriter: Augustus Sung
Director: Roslee Yusoff, The Prosecution Company
Editor: Spencer Wong, The Prosecution Company
DOP: Alan Yap
Post-Production: Alice Studio
Music: Songzu